While the crypto market shows nothing that could soon save it from a new, much deeper selloff, an unexpected announcement that Mike Tyson will appear at a gala dinner for holders of the TRUMP meme coin has sparked a wave of discussion in the crypto community.

This seemingly unusual alliance between the legendary boxer and one of the most controversial tokens of recent months raises important questions about the relationship between celebrities, cryptocurrencies, and their influence on market sentiment.

Attracting celebrities to promote crypto projects is by no means a new tactic. Historically, such star endorsements have often generated notable hype and, as a result, a surge in demand for the promoted tokens. The mechanism is simple: a familiar name inspires trust and interest among a broad audience that may be less informed about a project's fundamentals and may treat the event as a signal to invest. This creates an information shock based on emotional response rather than sober analysis.

However, as is rightly noted, the primary beneficiaries of such events are usually the token creators and possibly the invited celebrity speaker. For creators, this is a unique opportunity to draw attention to their project, significantly increase turnover and market capitalization, and attract new investors willing to take on risk in search of potential returns. Investors, on the other hand, often risk buying tokens at the peak of the hype only to watch them fall later when initial interest fades and promised prospects do not materialize.

In light of the above, it is extremely important to remain calm and subject such news to critical analysis. Investments based on celebrity endorsements, without proper study of the project's fundamentals, technological base, development team, and long-term strategy, may carry high risks.

Trading recommendations:

Regarding Bitcoin's technical picture, buyers are currently targeting a return to $68,000, which opens a direct route to $69,600, and from there to $71,400. The most distant target is the high around $72,500; breaching that level would signal attempts to return to a bull market. In case of a decline, I expect buyers at $66,300. A return of the instrument below that area could quickly push BTC toward $64,900. The furthest target there would be around $62,600.

Regarding Ethereum's technical picture, a clear consolidation above $2,105 opens a direct route to $2,175. The most distant target is the high near $2,238; breaching that would indicate strengthening bullish sentiment and a return of buyer interest. In case of a decline, I expect buyers at $2,037. A return of the instrument below that area could quickly send ETH toward $1,968. The furthest target there would be around $1,911.

What we see on the chart:

- Red lines indicate support and resistance levels where either a price slowdown or active growth is expected;

- Green lines indicate the 50-day moving average;

- Blue lines indicate the 100-day moving average;

- Light green lines indicate the 200-day moving average.

A crossover, or a price test of moving averages, typically either halts the move or sparks fresh market momentum.